TOKYO – Promise of Wizard, the wildly popular mobile game from developer coly Inc. that has surpassed seven million downloads, is being adapted into a groundbreaking immersive theater production, scheduled to premiere in mid-January 2026. The announcement was made jointly by coly and NO MORE Inc., a company specializing in experiential entertainment.
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What is Immersive Theater ‘Promise of Wizard’?
This production will take the form of an “immersive theater,” where audience members step directly into the world of the story and experience it as if they are part of the narrative. The venue is slated to be a historic location known as “Tokyo’s oldest dance hall,” with the entire space being transformed into the universe of Promise of Wizard. Attendees will have the unprecedented opportunity to interact closely with the wizards and feel a deep sense of immersion as they live out the story themselves.
Taking the helm as General Producer is Yuki Hiroya, Chief Creative Officer of NO MORE Inc., a renowned figure who has successfully led numerous immersive projects such as Tokyo Ghoul Restaurant and AGASA. His involvement has set high expectations for the production’s quality and creativity.
Further details, including cast and ticket information, are scheduled to be announced in the fall of 2025.
The Appeal of “Entering” the Story in Immersive Theater
Immersive theater marks a departure from traditional stage plays, where audiences watch the performance from their seats. It is a new form of entertainment where the viewer is not a bystander but an active participant who interacts directly with the characters and the environment.
The main draw is the live, unpredictable nature of the experience—where anything can happen anywhere in the venue—and the profound feeling of becoming a part of the story. This format has been gaining significant attention both in Japan and internationally in recent years.
About the Original Work, ‘Promise of Wizard’ (Mahoyaku)
Promise of Wizard (often abbreviated as Mahoyaku) is a mobile game app developed and distributed by coly Inc. The game, themed around “forming bonds with wizards,” has captivated a massive fanbase with its profound scenario by writer Bunta Toshimi, captivating character designs by Danmil, and powerful performances by a star-studded cast of voice actors.
The franchise has also seen tremendous success with its series of 2.5D stage plays, known as Mahosute, which are praised for their high-quality productions. This immersive theater experience is positioned as the next major media-mix development for the beloved Mahoyaku property.
Production Overview
All the Sages out there are encouraged to stay tuned for further updates.