TOKYO – Cover Corporation, the parent company of the globally renowned VTuber agency hololive production, announced on July 16, 2025, the establishment of a new music label, “hololive RECORDS.” The announcement was accompanied by a teaser movie released on the official hololive YouTube channel, building anticipation for a new chapter in the group’s musical endeavors.
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The Background Behind the Launch of “hololive RECORDS”
For years, hololive production has actively supported the musical careers of its affiliated talents, releasing a multitude of original songs and albums. Its well-established music production and distribution system has long operated with the functionality of a dedicated record label, successfully delivering a wide array of music to a massive fanbase.
The official launch of “hololive RECORDS” aims to formalize this commitment to music, creating a more defined, talent-centric platform for musical activities. This move is a significant step forward, intended to further expand and deepen the VTuber music genre, cementing its place in the broader entertainment landscape.
“Broader, Deeper, Freer”: The Label’s Guiding Philosophy
The new label operates under the slogan: “Making hololive’s music, broader, deeper, and freer.” This philosophy positions “hololive RECORDS” as a “playground” where the creative aspirations of talents can be realized through music.
The label is committed to fostering an environment that respects talent creativity and encourages unrestricted, innovative music production. By providing a platform for any dream or challenge, “hololive RECORDS” aims to deliver new levels of surprise and emotional connection to its listeners.
Official Website and Social Media Now Live
Coinciding with the announcement, the label has launched its official website and X (formerly Twitter) account. Fans are encouraged to follow these channels for the latest information and updates on future projects.
- hololive RECORDS Official Website: https://hololive-records.com/
- hololive RECORDS Official X: https://x.com/hololiveRECORDS
With a colossal fanbase exceeding 90 million subscribers across its YouTube channels, hololive production stands as one of the world’s largest VTuber agencies. The group has achieved remarkable success not only through live streaming and events but also in the music sphere.
The establishment of “hololive RECORDS” directly embodies the mission of Cover Corporation: “Let’s create a culture loved by the world.” This strategic initiative is poised to propel the Japan-born culture of VTubers onto the global stage through the universal language of entertainment, and the world is watching with great interest.