Meiji Co., Ltd. has launched the first-ever peel-off advertisement for the blockbuster anime franchise Demon Slayer: Kimetsu no Yaiba in Shibuya Station, starting July 21, 2025. The innovative ad is part of the fifth wave of the “Meiji Oishii Gyunyu” (Meiji Delicious Milk) x Demon Slayer campaign, timed to coincide with the July 18 premiere of the latest film, Demon Slayer: Kimetsu no Yaiba the Movie: The Infinity Castle Arc Chapter 1: Akaza’s Return. The installation offers fans a unique opportunity to acquire coveted, original collectible cards.
「鬼滅の刃」×明治おいしい牛乳、名シーン描いたカード持ち帰れるピールオフ広告が渋谷にhttps://t.co/vctp7Hrnoo#鬼滅の刃 pic.twitter.com/km5f78AoTl
— コミックナタリー (@comic_natalie) July 21, 2025
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Peel-Off Cards Reveal Exclusive ‘Meiji Delicious Milk Corps’ Art
The ad’s main feature is a wall display of 30 unique original cards, each depicting a famous scene from Demon Slayer. Commuters and fans are free to peel off and take home a card from the wall. Once all the cards have been removed, a specially commissioned illustration is revealed, featuring four main characters, including Tanjiro Kamado, dressed as the “Meiji Delicious Milk Corps” alongside the message, “Total Concentration on Deliciousness.” This exclusive visual was created specifically for the collaboration, making it a must-see for dedicated followers of the franchise.
Secure Your Limited-Edition, Rare Collectible Card
The original cards are available in limited quantities. A total of 3,000 cards will be posted, with 1,500 made available on Monday, July 21, and another 1,500 on Wednesday, July 23. Fans hoping to obtain one of these limited-edition items are advised to visit the station early.
Fifth Collaboration Campaign Continues Through September 30
This peel-off ad is a key feature of the broader fifth “Meiji Oishii Gyunyu” x Demon Slayer campaign, which runs until September 30. The campaign also includes other promotions, such as prize giveaways of original merchandise. Fans are encouraged to check the official campaign collaboration site and the Meiji Oishii Gyunyu official website for more information on exclusive items and opportunities available only during this period.