TOKYO – Meiji Co., Ltd. has announced the fifth installment of its popular “Meiji Oishii Gyunyu Squad” promotional campaign, a collaboration with the internationally acclaimed anime series Demon Slayer: Kimetsu no Yaiba. The campaign will run from Monday, July 14, 2025, to Tuesday, September 30, 2025.
Under the theme “Total Concentration on Deliciousness,” the campaign will feature brand-new, exclusive illustrations of four main characters: Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, and Inosuke Hashibira. By collecting proof-of-purchase marks from eligible products, a total of 5,000 participants will have the chance to win limited-edition original merchandise through a lottery system.
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Campaign Overview
This marks the fifth collaboration between Meiji’s flagship milk brand, “Meiji Oishii Gyunyu,” and the cultural phenomenon Demon Slayer. During the campaign period, consumers can enter the lottery by mailing in proof-of-purchase marks found on the packaging of designated products. Prizes include high-value items such as a “Storable Demon Slayer Can with B3 Wall Scroll.”
The newly commissioned key art, featuring Tanjiro, Nezuko, Zenitsu, and Inosuke as the “Meiji Oishii Gyunyu Squad,” presents a must-see original design for fans of the series.
- Campaign Period: Monday, July 14, 2025 – Tuesday, September 30, 2025
- Application Deadline: Postmarked by Tuesday, September 30, 2025
- Total Winners: 5,000
Three Types of Exclusive Original Goods Available by Lottery
The campaign offers three tiers of prizes based on the number of points collected.
[15-Point Prize] Storable Demon Slayer Stool Can with B3 Wall Scroll (50 Winners)
The A-Prize, available for 15 points, is a “Storable Demon Slayer Can” decorated with the new exclusive artwork. This versatile item functions not only as a storage box but also as a stool. It comes with a B3-size wall scroll featuring the same illustration.
- Stool Can Dimensions: Approx. mm (top) x mm (bottom) x H mm
- B3 Wall Scroll Dimensions: W mm x H mm
[3-Point Prize] Cold-Activated Color-Changing Glass (500 Winners)
The B-Prize, available for 3 points, is a “Cold-Activated Color-Changing Glass” with an original design. While appearing simple at first glance, pouring a cold beverage into it reveals a special blue dot pattern on the background.
- Dimensions: mm (mouth) x H mm
- Capacity: Approx. ml
[W-Chance Prize] Acrylic Keychain & Smartphone Stand (4,450 Winners)
Even for those who do not win the main prizes, there is a second chance (W-Chance) to win an “Acrylic Keychain & Smartphone Stand.” There are 13 different designs in total, each featuring a member of the Meiji Oishii Gyunyu Squad holding a “Meiji Oishii Gyunyu” product. The specific design received will be random.
- Dimensions: W mm x H mm
- Note: One of 13 possible designs will be sent. Designs cannot be selected.
How to Enter the Campaign
Entry is by mail. Participants must collect the required number of proof-of-purchase marks from the side of eligible product packages and send them in a designated or commercial envelope.
Eligible Products and Points
- 3 Points:
- Meiji Oishii Gyunyu (900ml)
- Meiji Oishii Low Fat Gyunyu (900ml)
- 2 Points:
- Meiji Oishii Gyunyu (200ml / 450ml)
- Meiji Oishii Low Fat Gyunyu (200ml / 450ml)
- 1 Point:
- Meiji Oishii Gyunyu (125ml)
- Meiji Oishii Gyunyu (125ml x 3 pack) Each of the 3 cartons has a mark.
Entry Procedure
- Download a designated entry envelope from the official campaign website or obtain one from participating stores.
- Purchase eligible products and collect the necessary points for the desired prize.
- Fill out the required information on the envelope, enclose the proof-of-purchase marks, and mail it. Entries using standard envelopes or postcards are also accepted, but participants should confirm the details on the official website. Multiple entries per person are permitted.
About “Meiji Oishii Gyunyu”
“Meiji Oishii Gyunyu” is a long-selling milk brand, now in its 23rd year. Developed under the concept of “the deliciousness of fresh raw milk,” it is produced using carefully selected raw milk, the company’s proprietary “Natural Taste Method,” and rigorous quality control.
About the Anime “Demon Slayer: Kimetsu no Yaiba”
Based on the manga series by Koyoharu Gotoge (published by Shueisha Jump Comics), Demon Slayer: Kimetsu no Yaiba has sold over 150 million copies. The anime adaptation by ufotable has garnered critical acclaim both in Japan and internationally. The latest season, “Demon Slayer: Kimetsu no Yaiba Hashira Training Arc,” began broadcasting and streaming in May 2024. The franchise’s immense popularity continues, with the theatrical release of ”Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Castle Arc – Chapter 1” scheduled for July 18, 2025.
©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable