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Award-Winning Song ‘Prism’ Gets Long-Awaited Music Video
Crypton Future Media, Inc. today, July 22, 2025, released the official music video for “Prism,” a new song by the rising creator roji featuring Hatsune Miku. The video premiered on the official Hatsune Miku YouTube channel, “39ch.” The highly anticipated track, which won the Grand Prize at a major song contest, is also now available for streaming via the VOCALOID music label KARENT.
“Prism” was the grand prize-winning entry in the “SONICON SONICWIRE CONTEST 2024 – Vocal Track Edition -,” hosted by Crypton. The song received high praise from the judges for its sophisticated chord progressions, memorable melody, and meticulous attention to detail.
The music video was directed by video creator harunagi, who masterfully translates the song’s crystalline worldview into a visual concept of “emerging from the dark path of one’s first creative endeavors.”
“I had Miku sing directly about the feelings and aspirations I hold when it comes to creating something,” commented roji on the song. Regarding the finished music video, the artist added, “It was as if I could see a new side of the song, and I was once again struck by the immense power of visual storytelling.”
’39ch Originals’ Series Aims to Inspire Creators
This release is the latest installment in the “39ch Originals” series, a project from the official Hatsune Miku YouTube channel, “39ch.”
Boasting over 3.8 million subscribers (as of July 2025), “39ch” aims to be a “cultural hub” that sparks new creative works. The “39ch Originals” initiative embodies this goal, releasing a wide range of original music videos, from pop-infused tracks to innovative and experimental works, all designed to stimulate the creative impulse of its viewers.
‘Prism’ Now Streaming via KARENT
“Prism / roji feat. Hatsune Miku” is available on major digital music streaming services. For details on its release, please visit the official website of KARENT, the Crypton-managed VOCALOID music specialty label.
“39ch” plans to continue its vigorous content schedule, including the release of a curated playlist of notable new Vocaloid songs every Friday at 18:00 JST. Excitement is high for what the channel has in store for the future.